The Grammy Award Winning Marketing Genius that is Kanye West

Attention, Attention, Attention

If you haven’t heard Kanye West is selling something.

I’m not entirely sure what that something is at the moment but I know that it’s something. I know because Kanye West is speaking to the people. This is always a special moment for the black community. When Kanye West speaks, we listen. Take in his words like a prayer that will get us through another troubling week. Even God stops his Heavenly duties to hear what his other begotten son Yeezus has to say. Kanye is this powerful.

It should be no shock to anymore. I’m a huge Kanye West fan. Or, as he likes to be called: “the artist formally known as Kanye West who goes by Ye.” He’s such an artistic genius, I doubt normal people like you will ever understand. Like, how my name was David but now I call myself “Id.” You know, like, one of the three psyches of the brain. That’s how much of an artistic genius I am.

Anyways, I can’t wait to buy whatever Kanye West is selling.

The Compelling Art of Trolling

Kanye West has the greatest marketing campaign ever. The way he’s able to make black people question the severity of American slavery in order to sell us something is legendary work. I never thought I’d see the day when black people would question the strength of our ancestors who fought to get us where we are today.

And it’s about time!

To think 400 years of slavery, rape, family separation, and inhumane suffering should be seen in the same light as 9/11 or the Holocaust is just disrespectful to all the real victims of tragedy. We are not our grandparents, indeed. If only Harriet Tubman and Nat Turner had iPhones to capture racism for consumption. Instead, they were planning revolts and freeing slaves. We’d be better off as a people if our ancestors just worked alongside their slave masters like black liberals work alongside politicians who endorse white supremency. Thank you Mr. West for opening my third eye.

Artistic Integrity


What I like most about Kanye West is his growth. How he went from saying George Bush didn’t care about black people to celebrating Donald Trump because he fights for black people. Have you seen the unemployment rate for African Americans? According to Trump’s twitter account, they’ve gone down because of him. Now we too get to work for minimum wage and poor benefits. Yay!

I remember Kanye West before he used Twitter. When he just made rants on camera like any normal “out of their mind” celebrity would do. Do you remember those good ol’ days? When Kanye West would use his tours to promo lengthy rants about all things celebrity instead of performing the music that his fans spent a lot of money to hear. If not, then let’s reminisce.

Today, Kanye West has learned a new marketing skill: the art of the mental breakdown. But I can’t give Kanye all the credit. I mean, every strong man has an even stronger woman behind him. So I’d like to give credit to the Kardashians for saving Kanye from the sunken place. Where would we be as black people without the Kardashian’s efforts?

The Kanye West Album Rollout

I know Kanye West has an album coming out. (Or, is it two albums?) One, I know for sure is Yandhi and the other I hear is Watch the Throne 2. The album Yandhi is apparently pushed back to November 23th because Kanye has to record the album all the way in Africa. You know, to be in touch with his blackness that people claim he forgot existed. Even though the album was delayed until November, he decides to wait until the week of its release to say he hadn’t finished it. Which is a very Kanye West-thing to do, if you ask me.

The second album, Watch the Throne 2, is what I’m most intrigued about though. I’m as excited for that album as Jay Z, if not more. I wonder who’s going to be the artist Kanye will collaborate with. Maybe Drake and him patched things up and will become friends again in time for the release. Or maybe, Kanye and Pusha T will team up to finish Drake off in a two-on-one beat down. Even better, Kanye could leech off one of the newer rappers like most veteran artists do, when their star power wanes a bit. With all these unanswered questions and built up anticipation, you’d think Kanye West was the new Dragon Ball Z narrator.

What Kanye West has taught me 
Image result for trolling money

Selling our souls for popularity isn’t that bad. This new way of marketing has made us gods to whoever we’re appealing to. Isn’t it great how doing antics and “going viral” has brought out humanity’s best? Who knew that all I had to do to be heard was to scream louder than anyone in the room. I mean, why should Kanye West use his platform to preach a good message?

The marketing is simple: sell integrity in exchange for clout.

It’s time to accept the reality. We’re no longer people anymore. Our worth is measured by numbers and statistics. In order to have importance, we must rack up a good online following. Otherwise, we’re nobody but a social media page. And who wants to be that when we can be celebrities? The closest to Godhood any person can possibly reach.

In Defense of Ye

So I’m not sure why people don’t like Kanye West. He’s done entirely too much good for the fashion industry to be disrespected. But let me guess, he didn’t do enough for Chicago? Well, Kim Kardashian said she’d take over Yanda’s House and do more for the community than the organizers that are there. And I believe her. If anyone can help the  black youth in Chicago, who’s better to save them than a Kardashian? Just look at the amazing work she’s done with Donald Trump to save the blacks from the racist prison industry. Who knows, she might free Bill Cosby with the hard work she’s been doing for the community.

Now, Kanye West has set his sights on the thirteenth amendment.


The amendment that abolished slavery and quite possibly the most important of all amendments that keeps black people safe. (Well, as safe as America will allow us to be.) I’m sure there’s a reason Kanye West wants to end the thirteenth amendment. Maybe Kim Kardashian explained how the thirteenth amendment empowered the mass incarceration of black people. And Kanye, being the black pioneer that he is, wants to destroy the racist prison industry. Surely, this must be the reason. Kanye West wouldn’t be so stupid to get rid of the thirteenth amendment for anything else, right? He is a genius, after all.

And as far as Donald Trump is concerned, I understand why Kanye stands behind him. The reason he wears that “Make American Great Again” hat is the same reason he wore the confederate flag. Kanye West is trying to bring black people together so that we can be great too. Like, how Kanye West is great. You see, it’s all a part of his genius: thinking of others before himself.

So again thank you, Mr. West, for making true liberation ba-lack again.

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